Who We Are

Andy Kerr

In 1988, Andy co-founded Prime Source Entertainment Group along with his partner, Lee Maxcy. Since then, the company has established itself as one of the premier talent buying/event production companies in the nation. Andy serves on the board of directors for the International Entertainment Buyers Association. Andy has booked and produced artists for world wide companies such as Frito Lay, Yum Brands, Nextgen Healthcare, Landstar Systems, Dr. Pepper, Choice Hotels International, GE Fleet Services, Sealy and countless others. Andy has booked and produced events at unique venues such as Mar-a lago in Palm Beach, the Versace Mansion in South Beach, the Queen Mary, the US Midway, Kenny Roger’s estate, the Corcoran Art Gallery in Washington, DC and many more too numerous to name.

Andy Kerr | Phone: (615) 269-8500, ext. 12 | Fax: (615) 297-1150 | akerr@primesourceproductions.com

Lee Maxcy

Lee Maxcy, co-founder of Prime Source Entertainment Group, started his career in the early 70’s while in college. Over his career, Lee has worked with thousands of buyers in the private market providing entertainment for fundraisers, charity events, private parties and corporate meetings. While working with numerous artists and entertainers, Lee has booked and produced events such as the Swan Ball, a private event at the Library of Congress, Olympic events, parties for past Presidents, Congressmen and Governors just to name a few. Lee’s wealth of knowledge, connections and experience is rarely rivaled.

Lee Maxcy | Phone: (615) 269-8500, ext. 11 | Fax: (615) 297-1150 | lmaxcy@primesourceproductions.com

Autumn Farrell

Autumn joined Prime Source Productions, Inc. in 1996 with approximately 10 years of live production, sales, catering and public relations experience. Her expertise in regional and national entertainment assists her corporate clients with negotiating, contracting and producing live events in Nashville, as well as nationwide. Her client base consists of Gaylord Entertainment, Dell, Avaya, NextGen, Wyndham Jade, Jarmen Travel, Corporate Express, Bayer CropScience, Peddinghaus Corporation and many, many more. The repertoire of artists that she has worked with over the years is extensive, Huey Lewis, KC & The Sunshine Band, Foreigner, .38 Special, Montgomery Gentry, Dierks Bentley, Jeff Foxworthy, Lionel Richie, Charlie Daniels, Leann Womack, Big & Rich, Sawyer Brown, Ricky Skaggs, JoDee Messina, LeAnn Rimes, Phil Vassar, Tanya Tucker and the list goes on and on.

Originally from Indianapolis, Indiana, Autumn attended Indiana State University and Ivy Tech. When Autumn is not working, she spends quality time with her husband, Ben, and their 6 year old daughter, Ella Grace in Nashville, TN.

Autumn Farrell | Phone: (615) 269-8500, ext. 15 | Fax: (615) 297-1150 | autumn@primesourceproductions.com

Aaron Goins

Aaron began his career with Prime Source Entertainment Group in 2003 after a brief stint in Las Vegas, NV working in the trade show business. Growing up and attending college in the south at Middle Tennessee State University, he developed a true love and understanding of music. That passion eventually drove him back to Nashville, TN and an opportunity to start the college booking division at Prime Source. Through Aaron’s guidance and direction, our college division at is now one of the most successful and well known in the southeast.

Over the last 7 years he has also had the privilege of working with many corporate clients such as Eastman Chemical Company, Fun Fest of Kingsport, The Sturgis Motorcycle Rally, Allied Waste, and Gaylord Hotels.

Aaron has a wide knowledge of all genres of music and also understands what it takes to make an even successful whether it’s a 50 person private party or a festival with 30,000.

Aaron Goins | Phone: (615) 269-8500, ext. 13 | Fax: (615) 297-1150 | agoins@primesourceentertainment.com

Cary Carver

Cary spent twenty-five plus years as a successful telecommunications executive in the state of Tennessee with media giants Viacom, Intermedia, AT&T and Charter Communications. Early on, Cary recognized the opportunity to become involved on the ground floor of an industry that offered products and services that were going to change how entertainment was viewed and business was going to be conducted. Cary has held multiple challenging roles and positions within the industry including Operations Management, Account Executive Sales and Sales Management. Some of Cary’s key credentials are building strong client relationships, networking, problem solving, & contract negotiations. One of his best assets is his strong, outgoing interpersonal skills.

In 1994, Cary became involved in an entertainment idea that capitalized on certain characteristics he had to one of country music’s biggest artists. Through this connection, he has built strong relationships in the industry by providing entertainment for events such as musical shows, meet and greets, industry trade shows, emcee of events, multiple appearances on local and national television and in music videos. This has also allowed him to develop relationships with entertainment buyers across the United States. Cary has worked for and with Event Planners, Destination Planners, Convention Centers, Chamber of Commerce’s, Capitol Records, WSM / WSIX Radio, The Grand Ole Opry, The Country Music Hall of Fame and Tennessee Tourism.

With the achieved sales and entertainment career experience, Cary joined Prime Source Entertainment Group in 2010.

Cary Carver | Phone: (615) 269-8500, ext. 22 | Fax: (615) 297-1150 | cary@primesourceproductions.com

Katie Sammons

Katie joins Prime Source Entertainment Group with a great deal of experience working with Fortune 500 companies in the incentive industry. She was instrumental in developing and launching Qbid, an auction website exclusive to her companies customer base. Additionally, Katie was the sole buyer for the site that offered participants unique items as well as once in a lifetime experiences. While working at BI Worldwide, Katie was the recipient of the Guy Schoenecker Quality Award for two consecutive years for designing and implementing programs that focused on better production and cost reduction for clients.

In 2002, Katie retired from the incentive business to stay at home with her young children and has recently rejoined the workforce with Prime Source Entertainment Group. She will focus her talents on the Midwest region of the country and add new clientele to our ever expanding business.

Katie lives in Victoria, MN with her husband and two sons.

Katie Sammons | Phone: (612)281-9128 Fax: (615) 297-1150 | katie@primesourceproductions.com