Who We Are
Since 1988, Prime Source Productions, Inc. has booked hundreds of artists both domestically and internationally. We are the talent buying resource for meeting planners, event planners, corporate and individual buyers who are looking to book or hire national recording artists and regional dance bands. We have long standing relationships that we have developed with artists, their agents and managers that allow us to provide our clients access to any bands, comedians, speakers or celebrities that they may be interested in for their events.
Whether you are a private individual, corporation, event planner, meeting planner, fundraising chairperson or a fair/festival director, Prime Source Productions, Inc. can make multiple recommendations based on you needs and objectives. We work within your budget parameters, consistently managing and maintaining expectations, ensuring flawless delivery of celebrity performances. Our network of both celebrity talent and production vendors allows us to offer full turnkey solutions. We secure talent for our clients and when requested, oversee and coordinate all of the production elements of the musical portion of your event.
Meet our team:
Andy Kerr
In 1988, Andy co-founded Prime Source Entertainment Group along with his partner, Lee Maxcy. Since then, the company has established itself as one of the premier talent buying/event production companies in the nation. Andy serves on the board of directors for the International Entertainment Buyers Association. Andy has booked and produced artists for world wide companies such as Frito Lay, Yum Brands, Nextgen Healthcare, Landstar Systems, Dr. Pepper, Choice Hotels International, GE Fleet Services, Sealy and countless others. Andy has booked and produced events at unique venues such as Mar-a lago in Palm Beach, the Versace Mansion in South Beach, the Queen Mary, the US Midway, Kenny Roger’s estate, the Corcoran Art Gallery in Washington, DC and many more too numerous to name.
Andy Kerr | Phone: (615) 269-8500, ext. 12 | Fax: (615) 297-1150 | akerr@primesourceproductions.com
Lee Maxcy
Lee Maxcy, co-founder of Prime Source Entertainment Group, started his career in the early 70’s while in college. Over his career, Lee has worked with thousands of buyers in the private market providing entertainment for fundraisers, charity events, private parties and corporate meetings. While working with numerous artists and entertainers, Lee has booked and produced events such as the Swan Ball, a private event at the Library of Congress, Olympic events, parties for past Presidents, Congressmen and Governors just to name a few. Lee’s wealth of knowledge, connections and experience is rarely rivaled.
Lee Maxcy | Phone: (615) 269-8500, ext. 11 | Fax: (615) 297-1150 | lmaxcy@primesourceproductions.com
Autumn Farrel
Autumn joined Prime Source Productions, Inc. in 1996 with approximately 10 years of live production, sales, catering and public relations experience. Her expertise in regional and national entertainment assists her corporate clients with negotiating, contracting and producing live events in Nashville, as well as nationwide. Her client base consists of Gaylord Entertainment, Dell, Avaya, NextGen, Wyndham Jade, Jarmen Travel, Corporate Express, Bayer CropScience, Peddinghaus Corporation and many, many more. The repertoire of artists that she has worked with over the years is extensive, Huey Lewis, KC & The Sunshine Band, Foreigner, .38 Special, Montgomery Gentry, Dierks Bentley, Jeff Foxworthy, Lionel Richie, Charlie Daniels, Leann Womack, Big & Rich, Sawyer Brown, Ricky Skaggs, JoDee Messina, LeAnn Rimes, Phil Vassar, Tanya Tucker and the list goes on and on.
Originally from Indianapolis, Indiana, Autumn attended Indiana State University and Ivy Tech. When Autumn is not working, she spends quality time with her husband, Ben, and their 6 year old daughter, Ella Grace in Nashville, TN.
Autumn Farrell | Phone: (615) 269-8500, ext. 15 | Fax: (615) 297-1150 | autumn@primesourceproductions.com
Aaron Goins
Aaron began his career with Prime Source Entertainment Group in 2003 after a brief stint in Las Vegas, NV working in the trade show business. Growing up and attending college in the south at Middle Tennessee State University, he developed a true love and understanding of music. That passion eventually drove him back to Nashville, TN and an opportunity to start the college booking division at Prime Source. Through Aaron’s guidance and direction, our college division at is now one of the most successful and well known in the southeast.
Over the last 7 years he has also had the privilege of working with many corporate clients such as Eastman Chemical Company, Fun Fest of Kingsport, The Sturgis Motorcycle Rally, Allied Waste, and Gaylord Hotels.
Aaron has a wide knowledge of all genres of music and also understands what it takes to make an even successful whether it’s a 50 person private party or a festival with 30,000.
Aaron Goins | Phone: (615) 269-8500, ext. 13 | Fax: (615) 297-1150 | agoins@primesourceentertainment.com
Jordan Andrews
Jordan joins Prime Source Entertainment Group with five years of experience in the music business working for Paradigm Agency. As a part of the Corporate/Special Events Division, she served as a liaison between artists, managers and talent buyers as well as collaborated with the marketing director to create online marketing campaigns. During her time at Paradigm, she had the privilege of working with major national acts such as the Black Eyed Peas, Dave Matthews Band, Doobie Brothers, Foreigner, The Fray, Huey Lewis & The News, Jason Mraz, Steve Miller Band, Eli Young Band, Ricky Skaggs, Jason Alexander of Seinfeld and the Blue Man Group, just to name a few. Prior to Paradigm, Jordan worked as a customer service rep/sales assistant at Imagination Branding in Nashville. She has served as a member of CMA, ACM and is a current member of WMBA (Women’s Music Business Association).
Originally from the Charlotte, North Carolina-area, Jordan attended The University of North Carolina at Chapel Hill (Go Tar Heels!). She enjoys spending time with her new husband, Glennon, and her two pets, Elton and Cocoa.
Jordan Andrews | Phone: (615) 269-8500, ext. 22 | Fax: (615) 297-1150 | jordan@primesourceentertainment.com
Mark Johnson
Mark started booking bands in high school and served as the Program Council Entertainment Chairman at the University of Houston for a couple of years where he booked and promoted many concerts with national recording artists. Since that time he has produced myriad concerts, festivals, and special events in multiple US markets. Mark has logged over 20 years in his own agencies booking local, regional and national acts for a wide variety of venues and events including the Tennessee Performing Arts Center in Nashville; The Grand Prix of Houston, TX and Cleveland, OH; Sienna Jazz Festival, Astrodome USA in Texas; Jamestown Arena in New York; the Pro Football Hall of Fame in Canton, OH and others. Mark recently obtained his Certified Festival and Event Executive (CFEE) designation from the International Festival and Events Association and currently serves on the board of directors of the Society of Talent & Entertainment Professionals as its Treasurer.
Mark Johnson | Phone: (281) 751-7199 | Fax: (281) 565-1929 | mark@primesourceentertainment.com
Katie Sammons
Katie joins Prime Source Entertainment Group with a great deal of experience working with Fortune 500 companies in the incentive industry. She was instrumental in developing and launching Qbid, an auction website exclusive to her companies customer base. Additionally, Katie was the sole buyer for the site that offered participants unique items as well as once in a lifetime experiences. While working at BI Worldwide, Katie was the recipient of the Guy Schoenecker Quality Award for two consecutive years for designing and implementing programs that focused on better production and cost reduction for clients.
In 2002, Katie retired from the incentive business to stay at home with her young children and has recently rejoined the workforce with Prime Source Entertainment Group. She will focus her talents on the Midwest region of the country and add new clientele to our ever expanding business.
Katie lives in Victoria, MN with her husband and two sons.
Katie Sammons | Phone: (612)281-9128 | Fax: (615) 297-1150 | katie@primesourceproductions.com








